After successfully establishing the Donovan WaterWorks brand identity, we were tasked with building their company website. We began by discussing the website’s objectives and gathering a list of essential functionalities to ensure it met their business needs. Our team created a comprehensive sitemap to help visualize the content structure and clarify the user flow. Recognizing that client bookings were the site’s primary goal, we designed the structure so that most pages naturally led visitors to the booking page.
Next, we developed a basic content skeleton that focused on format, flow, and functionality, allowing us to refine the structure before integrating final photos and text. This collaborative approach ensured the website was perfectly tuned to Donovan WaterWorks’ requirements ahead of launch.
Pictured above: Home, About, Blog, and Classes pages. (Note: the classes page was added years later so it is not on the original sitemap)
Because Donovan WaterWorks was new on the scene, they didn't have many photographs. To fill in these gaps, we used graphic elements like color blocks and icons. For instance, on the Services page, we designed a unique set of icons to represent each service—elements that have since become integral to the Donovan WaterWorks visual marketing toolkit.
Finally, we optimized the website for multiple screen sizes, including mobile devices. Anticipating a high percentage of mobile visitors, we added a prominent “Call now” banner at the top of the home page to facilitate immediate engagement for urgent inquiries.
Today, the website remains a dynamic platform for Donovan WaterWorks. Thanks to the collaborative nature of the Webflow platform, it has evolved to meet growing needs and continues to be regularly updated by the Donovan WaterWorks team.
