At the start of 2023, Donovan WaterWorks wanted to broaden their positive impact, and the founders decided to participate in The Overnight Walk.
Our first step was designing two T-shirt options for the team, featuring a bold yellow that bridged the gap between The Overnight’s branding and Donovan WaterWorks’ existing color palette. By pairing black, yellow, and white, we captured the idea of journeying through the dark night toward sunrise.
We then created a promotional brochure and sticker to be distributed at trade shows and festivals, raising awareness and funds for the team’s participation in the walk.
Overnight Walk Brochure
Overnight Walk Sticker
The first event was a tremendous success, so the following year, Donovan WaterWorks continued the momentum by commissioning new T-shirt designs. We expanded on the original sunrise concept by envisioning it through a stained-glass window, while maintaining the same T-shirt colors for a cohesive look with the previously established marketing materials.
