The client needed a logo for a small family-owned homemade Salsa production business based in Oklahoma. Given full creative control, we decided the logo should reinforce name recognition, represent the love that goes into homemade cooking, and have a hand-drawn appearance to represent the handmade nature of the salsa.
We began by sourcing a Western-themed font and a funky slab serif that would serve as the baseline for the logo. We then arranged the letters to form a loosely rectangular shape overall and used Adobe Illustrator to roughly edit the shape of the "y" in "Family."
Next, we imported the black and white image into Procreate, where I drew the unique logo elements by hand. we drew over the "W" in "Wood's" to form a tree, refined the shape of the "y" in "Family", added in two elongated hearts around the "l" in "Salsa", and added a heart growing on the tree to form the apostrophe in "Wood's".
Once we were happy with the logo drawn in black and white, We imported it to Adobe Illustrator, where it was vectorized colorized with a color palette of brown, red, and black.
Lastly, we developed three color treatment options that may be used for any marketing materials. Because T-shirts are often one of the first marketing materials printed for small businesses, we chose to provide T-shirt mockups displaying the color options.
The client was thrilled!
