We recognized that Donovan WaterWorks needed a clear and engaging way to educate their social media audience on eco-friendly plumbing solutions. Their goal was to deliver valuable information to their followers and they had a ton of information to share, but they lacked a concise format to present this information without overwhelming viewers.
We expanded upon Donovan WaterWorks’ baseline brand palette to include vibrant colors that catch the eye. By combining these lively hues with clean typography and straightforward graphics, we developed a carousel-style template that effectively organizes and presents the information. This approach ensured that the key details stood out, while still maintaining a cohesive and recognizable brand identity.
This design is so effective because it delivers important facts in a digestible, swipe-friendly format, encourages engagement, and positions Donovan WaterWorks as a trusted authority. Each slide provides just enough detail to pique interest, while clear calls to action motivate viewers to learn more and take steps toward home improvements.
Results from the quarter this template was put into use showed a jump in Instagram views by 647% and Facebook interactions by 105%. It’s clear our approach is resonating with audiences and boosting brand visibility.